The Sparkle Collection embodies artistic and cultural elements, transforming the traditional cheongsam (aka. Qipao) into chic and sophisticated East-meets-West modern glamourous fashion. In the 1920’s, cheongsam was popularized by trendsetting Shanghai socialites; in the 1950’s, the word ‘Cheongsam’ was added into the Oxford Dictionary. In 2017, it is formally listed as a Hong Kong Intangible Cultural Heritage item.